Social-media-case-study

Social Media Engagement Case Study Child Healthcare

My Whole Child provides integrated center for kids with Special Needs like Autism, Learning Disability, Developmental Delay, Cerebral Palsy etc. Dr. Naveen Mehrotra (Spokesperson of American Academy of Pediatrics) and Ms. Hem Gupta brought the western style of treatment for kids with special needs to India.
Customer : My Whole Child
Categories : Social Media 
Skills : Design, Content, Ideation
Project Url : My Whole Child

Challenge

Increase the awareness about the problems in schools, amongst young parents and clinics. This sector is relatively nascent in India; the awareness about these services is relatively very low in comparison to the western world. In our culture these problems are considered to be taboo and people don’t want to acknowledge that their kid has a problem and needs help, there was a need to change the way people perceive things.

Solution

We conceptualized #BreakingStereotypes and Spread the Awareness campaign, which shed light on the Myths and the Reality and encouraged them to share the awareness to help people understand more about these problems and the probable solutions. In addition to this we created self help guides, infographics, myth busters, Q&A sessions, parenting tips etc.

Results

Increase in Like Numbers: 753%

Increase in Lead Numbers: 100%